Case Study: a top 10 leading ocean carrier boosts efficiency with coneksion

Top 10 leading ocean carrier enhances the efficiency of its services through innovative data-integration solutions

A top 10 leading ocean carrier was struggling to move beyond its legacy ocean booking platform and web portal because customers were dissatisfied with the experience and direct integrations were difficult to build. The main challenge was that the carrier used a proprietary in-house data standard instead of standard EDIFACT messaging, making partner connectivity complex and limiting adoption.

Coneksion implemented data integration and harmonization solutions to connect the carrier’s systems with customer systems across bookings, booking confirmations, shipping instructions, track and trace, and verified gross mass. The solution supported EDIFACT, ANSI X12, APIs, and CargoWise integration, enabling automated end-to-end booking flows and faster onboarding. As a result, the carrier became one of the few offering the full booking cycle through modern APIs as well as legacy interfaces, improving flexibility, service efficiency, and data-integration capabilities.