Case Study: Fast Moving Consumer Goods Retailer achieves end-to-end air freight tracking and real-time visibility with coneksion

FMCG Retailer Leverages Connectivity with Airlines to Track Shipments

Fast Moving Consumer Goods Retailer ships goods worldwide using 25+ airlines and carriers but lacked a single place to track e-AWB-based consignments, slowing speed-to-market for short life-cycle products. The retailer engaged coneksion for a tailored connectivity and tracking solution to link with airlines and carriers and provide full, real-time supply chain visibility.

coneksion implemented a multi‑carrier tracking platform that ingests e‑AWB numbers (FWB/FHL) to deliver automatic Flight Status Updates (FSUs) and map-based tracking accessible on any device. The visibility enabled better supply chain planning, more accurate forecasting, route optimization and reduced overheads, improving on‑time delivery and inventory allocation.