Case Study: Aller Media achieves scalable, reliable CRM and self‑service portal integration with coneksion

Customer Application Integrations Quickly and Reliably

Aller Media faced a CRM integration challenge when launching a high-volume aggregate service that needed to connect many systems and manage large transaction volumes. They engaged coneksion and used coneksion’s cloud-based integration platform to unify Microsoft Dynamics CRM customer records with self-service portal user data for the new "Oma Aller" service.

coneksion implemented a modular, reusable integration that automated data flows between the self-service portal, CRM and subscription management, delivering proven scalability for enormous data transfers and increased transparency across services. The project was completed smoothly and in record time, reduced manual data entry and errors, sped up information exchange, and let Aller avoid a costly in-house build by moving to a predictable monthly payment with coneksion.

Aller Media

Juha Kuokka

Director of Production