Case Study: ASL Marketing halves SQL batch times with Condusiv Technologies' V-locity

ASL Cuts Hours From SQL Batch Jobs with V-locity Acceleration Software

ASL Marketing, a leading provider of youth direct-marketing data, was facing severe SQL performance problems: monthly imports of ~150 million records routinely took up to 27 hours, weekly imports 17 hours, and account managers could not access current data promptly. Network and storage upgrades and a flat IT budget left the company unable to solve the sluggish performance through hardware alone.

ASL deployed Condusiv’s V-locity software on Windows VMs to optimize I/O at the OS layer using IntelliWrite and IntelliMemory. The software halved batch times—monthly jobs now run in 12–14 hours and the weekly import in about 7 hours—dramatically improving latency and throughput, delivering 50%+ application gains and restoring morning data availability without buying new hardware.

ASL Marketing

Ralph Ortiz

IT Manager