Case Study: Zurich UK improves AI citation relevance with Conductor

Zurich UK reduces irrelevant AI citations by 47% with Conductor

Zurich UK, a part of the global Zurich Insurance Group, faced the challenge of adapting its mature SEO framework to the rise of AI search engines. They needed to track performance and citations in AI-generated answers without disrupting their existing reporting structure, while also ensuring their content was cited accurately and relevantly.

Using Conductor's Intelligence and Creator products, Zurich UK integrated AI prompt tracking into their existing keyword taxonomy. This allowed them to monitor citations and brand mentions across both SEO and AI search. Conductor's solution enabled the team to identify and correct irrelevant citations, achieving a 47% reduction in such instances and gaining greater control over their brand's representation in AI answers.

Zurich UK