Case Study: Zava increases organic traffic by 25% with Conductor Monitoring

Zava increases organic traffic by 25% with Conductor

Zava, a digital healthcare provider headquartered in London, faced a challenge in maintaining and tracking content across its multi-locale European website. With frequent daily code and content releases, their SEO and content teams needed a solution to monitor specific page elements to know when a page was last reviewed and updated. They turned to the vendor Conductor and its Monitoring product for a solution.

Conductor implemented its Monitoring platform, which provided real-time auditing and a custom extraction feature to track update dates and editors. This solution replaced static spreadsheets and was quickly adopted by the entire content team. As a result, Zava boosted team productivity by 25%, which directly led to a significant 25% quarter-on-quarter increase in organic traffic.

Zava