Case Study: WWRD (Waterford, Wedgwood, Royal Doulton & Royal Albert) achieves 122% organic search revenue growth with Conductor Searchlight

WWRD - Customer Case Study

WWRD, a global maker and seller of luxury home and lifestyle brands (including Waterford, Wedgwood and Royal Doulton), experienced a major drop in natural search visibility after a site restructuring that reduced organic traffic and conversions.

WWRD implemented Conductor Searchlight to crawl the site, identify content gaps and on-page optimization opportunities, and establish a visibility baseline for ongoing monitoring. After following Searchlight’s recommendations (content creation, H1 and URL template changes, etc.), WWRD saw a 17% rise in keywords in positions 1–3, 34% more organic traffic, an 81% increase in organic conversions and a 122% increase in organic search revenue.

Waterford, Wedgwood, Royal Doulton and Royal Albert

Joseph Schmidt

Director eCommerce