Case Study: WeWork increases blog traffic by 127% with Conductor

WeWork increases blog traffic by 127% with Conductor

WeWork, a provider of workspace and community services, faced challenges in expanding its digital presence due to a lack of executive buy-in for SEO and limited internal expertise. The marketing team struggled to convey SEO's long-term value, leading to poor rankings for non-branded keywords and underperforming blog content. They partnered with Conductor, an enterprise SEO platform, to address these issues.

Conductor worked with WeWork to evangelize SEO across the organization, providing platform training and strategic support. They optimized over 300 core location pages and implemented a data-driven content calendar. As a result, WeWork increased its blog traffic by 127% in one year, doubled its Page 1 visibility, and saw U.S. Page 1 coverage grow by 61% and U.K. coverage by 75%, driving significant organic traffic and brand authority.

WeWork