Case Study: Vans boosts traffic 18% with Conductor

Vans boosts page views 18% with Conductor

Vans, a major fashion brand, faced the challenge of an upcoming website migration with the risk of significant traffic loss, a problem previously experienced by other sites within its parent company. To protect their digital equity, Vans brought on Conductor's technology and professional services team to act as a safety net during the process.

Using its technology to implement extensive safeguards like tracking and redirects, Conductor ensured the migration was executed seamlessly without any loss in organic traffic or rankings. As a result, Vans saw an 18% increase in page views, a 44.3% rise in pages per session, and a 22.2% reduction in bounce rate, significantly improving the quality of their site traffic.

Vans