Case Study: Tipalti achieves a 280% lift in page 1 rankings with Conductor

Tipalti boosts page 1 rankings by 280% with Conductor

Tipalti, a technology company providing an end-to-end accounts payable software solution, faced the challenge of building an SEO program from the ground up. As a novel product in its space, it was unclear if an organic market existed, and the company had a limited marketing budget that prevented hiring a full-time SEO specialist. They turned to the vendor Conductor for a solution.

Conductor's Managed Service team provided an on-demand SEO specialist to act as Tipalti's external SEO hire. This team built their keyword strategy, managed a site migration, and established essential workflows. As a result, Tipalti saw a 61% increase in organic traffic, powered by a 280% rise in page-one rankings. This undeniable ROI justified hiring a full-time SEO, who was able to immediately contribute thanks to the foundation built by Conductor.

Tipalti