Case Study: Sealed Air achieves a global organic web presence and more qualified traffic with Conductor Searchlight

The First 100 Days: Why Sealed Air Chose Conductor Searchlight

Sealed Air, the global manufacturer behind familiar brands like Bubble Wrap®, Cryovac® and Diversey®, set out to build a broader organic web presence after a major site redesign. Though well known for flagship products, the company needed to reach buyers who search using unbranded, educational terms (e.g., “clear display packaging” or “moldable packaging”) and—critically—drive qualified B2B traffic, not just general consumer interest. They lacked a unified global keyword strategy, strong content tailored to buyer journeys, and the search intelligence to prioritize high-value opportunities.

Sealed Air chose Conductor Searchlight to provide content intelligence and a centralized analytics platform. Searchlight’s content mapping, intuitive workspaces, integrations, customizable views and hands‑on onboarding let the team identify keyword and content gaps, map buyer personas and scale relevant content creation. The solution streamlined workflows so the marketing team could focus on strategic initiatives and positioned Sealed Air to grow organic market share and attract more qualified leads.

Sealed Air

Benjamin Pollack

Sealed Air