Case Study: Ski.com boosts organic conversions by 1065% with Conductor

Ski.com boosts organic conversions 1,065% with Conductor

Ski.com, an ecommerce seller of ski vacation packages, faced a challenge in widening its marketing funnel. The company focused most of its budget on late-stage advertising and needed to increase qualified, organic traffic at the top of the funnel to drive growth.

Using Conductor's SEO and content platform, including its Lumar integration for site health, the team identified content gaps and opportunities. This allowed them to optimize pages and create high-impact content. As a result, Ski.com increased overall traffic by 84%, organic traffic by 66%, and achieved a 1065% increase in organic conversions.

Ski.com