Case Study: Under Armour achieves 48% organic search growth and a 150% increase in revenue-driving SEO activities with Conductor Searchlight

Searchlight Powers 150% Growth in SEO Revenue Driving Activities for Sports Apparel Leader Under Armour

Under Armour, the global sports apparel leader, relied heavily on organic search for traffic and sales but found its small SEO team tied up in manual reporting and competitive tracking. An internal audit revealed significant opportunity to grow search visibility and that time-consuming manual tasks were preventing investment in high-impact work like content and link-building.

Under Armour implemented Conductor Searchlight to automate rank collection, reporting and competitive analysis, freeing the team to focus on revenue-driving work. Within months they cut reporting time by 81%, increased time spent on revenue-generating activities by 150%, and grew natural search traffic 48% year over year.

Under Armour