Case Study: Sealed Air achieves rapid SEO onboarding and organization-wide stakeholder buy-in with Conductor Searchlight

Sealed Air - Customer Case Study

Sealed Air, a global packaging and hygiene company with roughly 24,000 employees and $7.8 billion in 2014 revenue, needed to strengthen its global web presence and get company-wide buy-in for an enterprise organic marketing strategy. The challenge was not just to adopt new SEO technology but to align five business divisions and non‑marketing stakeholders around measurable content goals and demonstrate early ROI.

Conductor implemented a focused “first 100 days” onboarding with Searchlight, providing a dedicated support and professional services team, tailored platform setup, and one‑on‑one sessions with each division (plus rapid, on‑demand help when news required instant keyword support). The result was broader organizational excitement and adoption, a more strategic and customer‑focused content process, early measurable wins in visibility and reporting, and a partnership in which Conductor acted as an extension of Sealed Air’s marketing team.

Sealed Air

Lauren Hannan

Global Web Analytics and Search Manager