Case Study: PNC Achieves 567% Local SEO Traffic Growth with Conductor

PNC increases local SEO traffic by 567% in 6 months with Conductor

The customer, PNC, a major financial institution, faced the challenge of a fragmented and siloed approach to managing its large website, which hindered the development of a sophisticated SEO strategy. SEO was an afterthought, and the company lacked a central platform to track performance and prove the value of organic marketing to stakeholders. To address this, PNC selected the Conductor platform.

Using Conductor's end-to-end SEO platform, PNC was able to centralize its data, conduct extensive keyword research, and identify technical issues. This solution enabled them to build a content strategy rooted in SEO and automate reporting to gain internal buy-in. As a result, Conductor helped PNC achieve a 567% increase in local SEO traffic within just six months, along with significantly improved search visibility and keyword rankings.

PNC

Eric Mayhue

VP, Sr. Organic Growth Marketing Manager