Case Study: Parker Hannifin achieves measurable SEO and AEO growth with Conductor

Parker Hannifin unifies SEO across 85+ business units with Conductor

Parker Hannifin, a global manufacturing leader, faced the challenge of scaling SEO and AI search (AEO) across more than 85 independent business units. Proving the value of organic search to executives was difficult due to fragmented data, and teams lacked clear priorities to act on technical insights. The company chose the Conductor platform to unify its search strategy and connect it to measurable business outcomes.

Conductor provided a single platform for organic and AI search performance, replacing disparate tools. This enabled unified reporting, prioritized content optimization based on real search demand, and delivered visibility into emerging AI search trends. As a result, Parker Hannifin divisions using Conductor saw increased organic traffic and conversions, validated major technical investments, and successfully elevated SEO to an executive-level priority with proven ROI.

Parker Hannifin