Case Study: NutraScience Labs cuts cost-per-lead by 61% with Conductor

NutraScience Labs Cuts Cost-Per-Lead by 61% with Conductor Searchlight

NutraScience Labs, a B2B manufacturer of custom vitamins and supplements, needed to fast-track digital growth while managing a one-person marketing team. Despite strong industry recognition and community engagement, the company relied heavily on costly paid search to maintain visibility and wanted more efficient, automated ways to diagnose site issues and surface organic opportunities.

By adopting Conductor Searchlight (including its Paid and Organic Optimizer), NutraScience shifted focus to high-traffic organic rankings and lowered PPC bids, enabling major cost savings without sacrificing lead quality. Within the first year they cut cost-per-click by 58% and cost-per-lead by 61%, while automated insights and reporting helped the marketing director scale strategy and demonstrate clear ROI.

NutraScience Labs

Andrew Goldman

NutraScience Labs