Case Study: MoreVisibility achieves 1,525% organic ROI with Conductor Searchlight

MoreVisibility - Customer Case Study

A world-renowned museum’s ecommerce store — selling books, prints, décor and more — partnered with agency MoreVisibility to solve three challenges: find the right audience for its unique products, compete with giant retailers like Amazon and Nordstrom, and increase visibility for key category and sub-category pages that largely had no organic presence or transactions.

MoreVisibility used Conductor Searchlight’s Opportunities and Business Cases tools to research, prioritize, and optimize the targeted pages; within five months organic visibility and conversions jumped dramatically. Results included a 1,525% increase in organic ROI (≈15x), +193% revenue, +68% sessions, +139% transactions, and a 217% increase in pages delivering organic transactions — with all targeted pages now driving revenue.

MoreVisibility

Kayla Kuruc

Manager of Strategic Accounts