Case Study: LendingTree achieves unified, page-level SEO and revenue insights with Conductor's Searchlight

LendingTree - Customer Case Study

LendingTree is a diversified financial marketplace whose SEO team, led by Erika Sturino, supports a performance-driven culture that requires clear ties between search visibility and business outcomes. The challenge was to stop hopping between tools to understand how rankings impact visits, conversions, and revenue, and to give stakeholders page-level, segment-level, and content-journey views to diagnose drops, find high-intent keywords, and spot content gaps.

Integrating Conductor Searchlight with Adobe Analytics solved that: set up in under a day, it surfaces visits, conversion rates, revenue and custom metrics at the page and segment level immediately upon login. With drag-and-drop workspaces, segment comparisons, and content maps tied to the buyer’s journey, LendingTree now quickly drills into performance issues, links rankings to revenue for stakeholder reporting, and more effectively identifies and optimizes content that drives qualified conversions.

LendingTree

Erika Sturino

SEO Director