Case Study: Kroger boosts organic traffic 7% with Conductor

Kroger boosts organic traffic 7% YoY with Conductor

Kroger, a major grocery retailer, faced the challenge of generating significant organic traffic from non-branded search terms despite its large size. Entering the competitive eCommerce space for food and recipes, they struggled to rank against both traditional competitors and online entities like bloggers and recipe sites. To address this, they partnered with Conductor and utilized its platform and Explorer tool to gain the insights needed to compete.

Using Conductor's tools, Kroger was able to predict trends, uncover new keyword opportunities, and validate its content strategy. This solution led to a 7% year-over-year increase in organic traffic, translating to millions of new monthly visits. Conductor enabled the team to identify non-branded search opportunities and better plan and coordinate content creation across multiple teams, significantly advancing their digital marketing efforts.

Kroger