Case Study: John Hancock improves content alignment across the customer journey with Conductor

John Hancock aligns content to the funnel with Conductor and manages $135 billion in assets

John Hancock, a financial services firm, needed to diversify content for its financial advisors and better understand the customer journey to serve clients effectively. They partnered with Conductor to gain insight into searcher behavior across the conversion funnel.

Using Conductor's platform, John Hancock gained the ability to see what potential customers search for at each stage of the purchase journey. This allowed them to align their content strategy to meet audience needs precisely. The solution provided by Conductor helped the firm create targeted content to engage customers from the top to the bottom of the funnel.

John Hancock