Case Study: HSN (Home Shopping Network) achieves 24% increase in page-one keyword rankings with Conductor Searchlight

HSN Grows Page One Rankings by 24% with Conductor Searchlight

HSN, a $3 billion interactive multi-channel retailer and top-10 e-commerce site, needed an enterprise Web Presence Management platform to support its distributed organization. Challenges included delivering tailored reporting to multiple product-led departments, providing actionable on-page SEO guidance for outside vendors, and automating recurring and ad-hoc search visibility reports without onerous manual effort.

HSN selected Conductor Searchlight, deploying custom workspaces, an automated reporting workflow, and a recommendation engine for on-page optimization. Within three months, departments with access to deep natural search reporting rose from 0 to 10, and the share of HSN keywords ranking on page one increased by 24% (to 80%), delivering time savings and measurable gains in natural search traffic.

HSN