Case Study: Leading Industrial Online Retailer achieves 46% search visibility growth with Conductor Searchlight

How to Systematically Measure the Impact of Complex SEO Efforts

An industrial online retailer — a leader in its field with a catalog of 20,000+ products — needed to know which web presence management (WPM) and SEO tactics would deliver the best return on limited resources. Until the project, they could see that content and on-page work helped, but couldn’t quantify each tactic’s contribution to natural search visibility and therefore couldn’t prioritize efforts effectively.

They used Conductor Searchlight as a WPM A/B testing platform, creating content, on-page, and control keyword segments and measuring visibility over two months. Content-driven pages grew search visibility by 46%, on-page optimization by 19%, and the control group remained flat. With those results they built an intelligent content plan, added on-page optimization to product release workflows, and adopted Searchlight’s project-management features to maximize SEO ROI.