Case Study: Barefoot Proximity achieves 30% organic search revenue growth with Conductor Searchlight

How to Increase Your Agency’s Organic Search Business By 30%

Barefoot Proximity, the global search practice within BBDO/Omnicom, faced a time-consuming, manual reporting process built on Excel that limited insight into clients’ search landscapes. To test a more scalable approach, they piloted Conductor’s Searchlight with two clients—a Fortune 50 manufacturer portfolio and Cincinnati Children’s Hospital—to validate whether a single platform could streamline reporting, surface competitive insights, and improve SEO outcomes.

Using Searchlight to consolidate multi‑engine, multi‑country monitoring and to guide on‑page optimization and content creation, Barefoot Proximity cut reporting time by 33%, increased page‑one rankings for targeted keywords by 68% and grew organic search traffic by 42% within six months for Cincinnati Children’s. After expanding the engagement threefold, the agency saw its organic search business revenue increase by 30% and now uses Searchlight as its global center of excellence for search.

Barefoot Proximity