Case Study: Esko achieves 20% increase in organic search visibility with Conductor Searchlight

How B2B Print & Packaging Company Esko Increased Organic Search Visibility by 20%

Esko, a global supplier of integrated packaging, printing and finishing solutions, wanted to scale its basic organic search practice into a robust strategy to drive measurable leads and business. The team needed a web presence management platform that delivered deep insights, cross-department collaboration and time-saving, ROI-focused reporting.

Esko implemented Conductor Searchlight to build and expand keyword lists, optimize existing content and drive traffic to contact forms and trial downloads. Rankings improved within weeks and, over 15 months, tracked keywords moved 20% more into top 1–3 positions, producing a significant lift in sitewide organic traffic and new business inquiries.

Esko

Matthias Blomme

SEM Specialist