Case Study: High-End Jewelry Retailer triples ROI and captures top search rankings with Conductor Searchlight

High-End Jewelry Retailer Triples ROI With Conductor Searchlight

A high-end, designer jewelry eCommerce retailer operating in a fast-moving, highly competitive market faced limited internal resources and no dedicated SEO support. Its small digital marketing team needed a way to monitor performance and make smarter paid and organic decisions quickly without adding labor-intensive work.

By adopting Conductor Searchlight—using Paid and Natural Explorer and Workspace reporting—the team aligned paid and organic goals, reallocated spend to more competitive terms, and retargeted keywords more effectively. The result: a 3x increase in ROI, surpassing a key competitor on all designer-related terms within three weeks, and growing their share of top-1 URLs from 31% to 81% in six months.