Case Study: Goodwill of Greater Washington boosts organic search performance with Conductor

Goodwill of Greater Washington boosts average keyword rank by 19 positions with Conductor

Goodwill of Greater Washington, a non-profit organization, faced significant challenges with its digital visibility. In 2012, its website had an average keyword rank of 36 and was only tracking 78 keywords. With limited SEO knowledge and a restricted budget that prevented competing in paid search, the organization needed a way to improve its organic search performance to further its mission. They turned to the SEO platform from Conductor for a solution.

By implementing Conductor's platform, the team gained critical analytics and insight. They used it to create vanity URLs, identify easy fixes for keywords on page two, and deeply monitor their competitive landscape. As a result, their average keyword rank jumped 19 positions to 17 within a year, and they scaled to managing 866 keywords. Conductor enabled a measurable increase in organic traffic and provided the strategic understanding that prepared the organization for future growth.

Goodwill of Greater Washington