Case Study: giffgaff achieves 17% higher conversion rates with Conductor

giffgaff boosts refurbished phone conversions 17% with Conductor

giffgaff, a UK-based mobile network, faced challenges proving the value of SEO across its organization due to a limited-access platform. This prevented cross-functional collaboration and internal buy-in. They partnered with Conductor, an enterprise organic marketing platform, to address this.

Conductor provided bi-weekly training and a key tool, the Conductor Chrome Extension, which enabled over 50 team members to access SEO insights. This fostered cross-functional collaboration and helped identify issues like keyword cannibalization. Using Conductor led to a 17% increase in conversion rates for refurbished phones and a 20-point increase in SEO market share against competitors.

giffgaff