Case Study: Fully achieves a successful site migration and major organic growth with Conductor

Fully boosts organic transactions by 354% with Conductor

Fully, a retailer of ergonomic office furniture, faced the challenge of an outdated website that hindered its ability to create and surface educational content for its customers. The company needed to execute a complex site migration and redesign to better represent its brand and improve discoverability. They chose to partner with Conductor for this SEO-focused migration and to help develop an integrated content strategy.

The solution implemented by Conductor involved managing the nuanced technical and content requirements of the site migration to protect search rankings. The vendor also helped Fully prioritize creating valuable, educational content and optimized product pages. As a result, Fully saw a 206% increase in organic sessions and a 354% increase in organic transactions. Conductor's partnership ensured the new site could handle a surge in demand during the COVID-19 pandemic, allowing Fully to hit unprecedented daily revenue goals.

Fully