Case Study: FreshBooks safeguards $1M in traffic value with Conductor

FreshBooks safeguards $1M in traffic value with Conductor

FreshBooks, an accounting software company, faced the challenge of monitoring a large website with thousands of pages and multiple stakeholders, making it nearly impossible to track changes that could harm SEO performance. The one-person SEO team turned to Conductor, specifically Conductor Monitoring, to gain control and receive alerts about site changes.

Using Conductor's real-time monitoring and alerting, FreshBooks formed a Web Council to enforce SEO governance. This solution allowed them to proactively catch issues like accidental no-indexing, missing tags, and broken links. The result was safeguarding an estimated $1 million in traffic value, improved cross-team workflows, and quality assurance for site updates, with Conductor described as an essential "SEO Insurance Policy."

FreshBooks

Krinal Mehta

Senior SEO Manager