Case Study: ForRent.com achieves 4.5x+ potential search traffic growth and 100% reporting time savings with Conductor Searchlight

ForRent.com - Customer Case Study

ForRent.com, a leading online apartment-finding site, relied heavily on organic search to reach renters but struggled with manual, error-prone weekly rank tracking and limited visibility into trends and competition. The team spent a full day each week on reporting, tracked only about 150 keywords, and lacked reliable data to scale their natural search program.

By implementing Conductor Searchlight’s automated rank-tracking, trend analysis and on-page recommendations, ForRent.com reclaimed that full day per week, improved data accuracy and expanded keyword tracking from 150 to 1,000 (+567%). Those efficiencies and insights drove a 482% increase in potential search traffic (from 398,570 to 2,320,294 — more than 4.5x), giving ForRent.com deeper competitive visibility and the infrastructure to continue growing their share of search.

ForRent.com

Steve Bertolacci

Director of Search Strategies