Case Study: Leading Hotel Chain achieves 192% growth in non-branded search traffic with Conductor Searchlight

Conductor Searchlight User Experience Drives 192% Growth in Non-Branded Search Traffic

A leading U.S. hotel chain with more than 200 locations and 12,000 rooms needed to boost natural search visibility across state and city markets to drive more bookings. Because the business is managed regionally, they required a content intelligence platform that supported granular keyword segmentation and provided clear, region-specific on-page recommendations.

They implemented Conductor Searchlight, working with a dedicated Customer Success Manager to create 400+ city-state keyword categories and a regional optimization roadmap. Over four months, Searchlight-driven changes delivered a 192% increase in non-branded search traffic, a 118% increase in branded traffic, and a total 133% lift for Searchlight-managed keywords, while enabling easy regional tracking of SEO impact.