Case Study: Major Online Parts E-Tailer achieves 26% lift in online orders with Conductor Searchlight

Conductor Searchlight Powers 26% Lift in Online Orders for Major Online Parts E-Tailer

A major online automotive parts e-tailer was struggling to convert its investment in unique content into natural search visibility and relied heavily on paid search for traffic and sales. Despite significant spending, many core keywords ranked on page two, leaving the retailer overly dependent on costly paid channels.

The company deployed Conductor Searchlight to identify priority keywords and guide backlink and on-page optimization, moving 100% of core terms from page two to page one. As a result, natural search traffic rose 85% (shifting search mix from 44% to 72% natural), paid search fell 42%, site-wide orders increased 26%, conversion rate grew 15%, and dollars per visitor climbed 27%.