Case Study: Major Financial Services Company achieves over 7x increase in conversions with Conductor Searchlight

Conductor Searchlight Increases Conversions for Financial Services Company by More than 7x

A major financial services company needed to improve its natural search visibility and audit outside SEO work to reach millions of online consumers who use search to find financial products. They wanted to understand how they ranked for both high-volume and long-tail keywords and to identify risks like spammy backlinks and pages that drove passive (non-converting) traffic.

By adopting Conductor Searchlight they gained deep insight into search performance, prioritized a core set of high-volume keywords, and optimized content for conversions. Within three months 25% of target keywords ranked in positions 1–3 (up from 19%), natural search traffic for target keywords rose 117%, and conversions increased more than sevenfold (733%); the platform also revealed risky backlinks and conversion opportunities for further improvement.