Case Study: Leading Online Sports Apparel Retailer boosts natural search revenue with Conductor

Conductor Searchlight Grows Natural Search Revenue for Leading Online Sports Apparel Retailer by more than 60%

Leading Online Sports Apparel Retailer, a large online seller of licensed sports merchandise with 50+ web properties, needed a more reliable SEO platform to support growing natural search visibility. Its existing tool was inaccurate, didn’t scale, and couldn’t keep up with the company’s need to track thousands of keywords and analyze competitive search performance.

The retailer selected Conductor Searchlight and, with Conductor’s dedicated customer success support, used it to monitor search trends, competitors, and on-page opportunities. Conductor helped scale keyword tracking from 1,000 to 16,000, improve data accuracy, and drive strong results: hyper-traffic keyword positions increased 10%, natural search transactions rose more than 70%, and natural search revenue grew by more than 60%.