Case Study: Health and Beauty Market Leader achieves 27% natural search revenue growth with Conductor Searchlight

Conductor Searchlight Enables 27% Natural Search Revenue Growth for Health and Beauty Market Leader

A leading health and beauty e-commerce company operating in a highly competitive online market needed better organic search visibility to protect and grow a core revenue channel. To gain insight into rankings, competitor activity, and on-page opportunities, they selected Conductor Searchlight for its monitoring, competitive tracking, automated audits, and keyword-to-page mapping capabilities.

By implementing Conductor’s recommendations and executing on-page optimizations and keyword mapping, the company increased Conductor-tracked keywords on page one by 7 percentage points (from 46% to 53%) and grew natural search revenue by 27% year-over-year. Ongoing monitoring from Conductor now informs prioritization and scaling of further organic search efforts.