Case Study: MINDBODY achieves 6x increase in potential search traffic with Conductor Searchlight

Conductor Increases Potential Search Traffic for MINDBODY by 6x with Searchlight

MINDBODY, the leading cloud-based software provider for the health, wellness, and beauty industries, recognized search as a critical customer acquisition channel but lacked the internal resources to develop it. After site changes caused a drop in rankings, the team sought mature SEO technology to automate auditing, save time, and discover site-wide on‑page opportunities.

MINDBODY selected Conductor Searchlight for its usability and immediately used it to automate tracking and recommendations, scaling monitored keywords from 10 to 800 (80x) and eliminating manual rank‑checking. Within five months they saw a 35% increase in hyper-traffic rankings, a 24% lift in page-one keywords, and a 641% (over 6x) increase in potential search traffic, positioning them to continue growing search-driven acquisition.

Mindbody

Kitten Harpain

SEO Manager