Case Study: Citi doubles online credit card applications and boosts product-page traffic with Conductor

Citi - Customer Case Study

Citibank, a global financial services leader, faced the challenge of attracting more qualified customers through organic search while ensuring the right keywords, content and page experiences for each product and persona. The team needed a unified view of customer behavior before and after site visits to prioritize content, prevent misrankings and improve conversions — organic search prospects were already 15% more likely to convert than other channels.

By integrating Conductor Searchlight with Adobe Analytics (deployed in under a day with no IT required) Citi tied Adobe’s on-site metrics to Conductor’s search visibility, content mapping and competitive insights. The integration enabled persona-driven content and rapid issue alerts, doubling online credit card applications year over year and increasing traffic to key product pages while centralizing global performance reporting.

Citi

Mandy Fredenhagen

VP Global Digital Marketing