Case Study: Char-Broil increases organic traffic 110% with Conductor

Char-Broil increases organic traffic 110% with Conductor

Char-Broil, a manufacturing company and producer of grilling products, sought to continually engage potential customers throughout their entire journey, not just during the infrequent grill purchase cycle. Their challenge was identifying what content consumers were searching for and what would have the greatest impact. To address this, they turned to Conductor for its market research and content discovery technology.

Using Conductor's platform for search and customer-intent insights, Char-Broil's team built an editorial calendar focused on high-value topics. This strategy empowered them to create and improve content that resonated with their audience. As a result, Conductor helped Char-Broil drive a 110% increase in organic traffic and a 56% increase in overall site traffic, exceeding their goal by six times.

Char-Broil