Case Study: Big Tree Marketing achieves 5x revenue growth and 45% organic revenue lift with Conductor

Big Tree Marketing - Customer Case Study

Overland, a luxury sheepskin and leather e‑commerce brand, needed more qualified traffic and higher conversion rates to grow online. Big Tree Marketing, a full‑service agency specializing in SEO, CRO and ads, was hired to improve search visibility and overhaul site navigation, product pages and the checkout experience without sacrificing organic authority.

Big Tree used Conductor Searchlight to monitor SEO impact during the redesign, prioritize high‑ROI projects (link building, social campaigns and page optimizations), and annotate and report results for full client transparency. The combined CRO and SEO strategy preserved rankings, boosted organic revenue by 45%, and helped drive a 5x overall revenue increase, leaving the client highly satisfied.

Big Tree Marketing

David Sinton

Managing Partner