Case Study: Azusa Pacific University achieves top search rankings and increased organic traffic with Conductor

Azusa Pacific University - Customer Case Study

Azusa Pacific University, a comprehensive Christian university near Los Angeles with a diverse array of programs and a roughly 15,000‑page website, faces intense enrollment competition—particularly from better‑funded for‑profit schools. With traditional advertising limited and paid search expensive, APU needed to improve organic visibility for program pages where prospective students make decisions.

By adopting Conductor Searchlight—creating targeted workspaces, using Visibility Explorer to find opportunities, setting tasks/annotations, and collaborating with Conductor’s customer success team—APU prioritized and tested page‑level optimizations. The outcome: substantial ranking and traffic gains (for example, the “MFT” program climbed from #98 to consistently in the top 10 and into the top 5), clearer workflows, measurable SEO impact, and better allocation of limited marketing resources.

Azusa Pacific University

Dustin Reynolds

Assistant Digital Marketing Director