Case Study: athenahealth increases traffic by 96% with Conductor

athenahealth increases traffic 96% with Conductor

athenahealth, a cloud-based healthcare services provider, faced the challenge of filling its sales funnel with high-quality leads through organic marketing. The company partnered with Conductor, utilizing its platform along with the Lumar integration for technical SEO, to address this need.

By using Conductor for content optimization and Lumar for site health monitoring, athenahealth created targeted content for medical professionals and administrators. This solution from Conductor led to a 96% increase in organic traffic and a 44% rise in sales meetings, while also preventing a potential search penalty during a site migration.

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