Case Study: Amica Mutual Insurance boosts top 10 keyword rankings by 320% with Conductor

Amica Mutual Insurance boosts top 10 keyword rankings by 320% with Conductor

Amica Mutual Insurance, a major insurance provider, faced significant SEO challenges including the inability to build a strategy from scratch, a lack of comprehensive insights into their website's organic performance, and limited visibility due to managing two separate content management systems. This led to keyword cannibalization, poor technical site health, and a subpar user experience. To address this, they partnered with Conductor and utilized its enterprise SEO platform.

Using Conductor's features like Explorer, Content Guidance, and Workspaces, the team gained a holistic view of their performance, audited their content, and executed a successful website migration. The measurable results were substantial: a 320% increase in keywords ranking in the top 10, a 68% growth in SERP result-type ownership, and a 13% boost in average rankings for "auto insurance" keywords.

Amica Mutual Insurance