Case Study: Melbourne Cricket Club achieves a smoother digital member experience with Conduct

Melbourne Cricket Club launches digital member app used by thousands in month one with Conduct

The Melbourne Cricket Club (MCC), Australia's oldest sporting club with over 130,000 members, sought to enhance its digital member experience. They approached Conduct to design a mobile app that would streamline membership management and make planning match days easier for its large and diverse membership base.

Conduct designed and delivered a custom mobile app that digitized key member benefits. The solution included features like digital membership cards and a completely digital onboarding process for new members, which automated identity verification and eliminated the need for postal packs. In its first month after release, the Conduct-developed app was successfully downloaded and used by thousands of MCC members.

Melbourne Cricket Club (mcc)