Case Study: GO Markets refreshes its brand and launches a new Webflow website with Conduct

GO Markets launches a new Webflow website with Conduct and migrates every legacy page with 301 redirects

GO Markets, an Australian online broker, was hindered by an outdated WordPress website. The site's information architecture was misaligned with how customers choose a broker, and the brand was undistinguishable from competitors. This challenged their market position, prompting them to engage vendor Conduct for a comprehensive brand refresh and a new website build.

Conduct executed a full brand refresh and migrated the site to Webflow. They redesigned the information architecture, rewrote all content for consistency, and built a responsive design system. The new Webflow site provided a clear path for customers and a flexible CMS for the in-house team. The solution resulted in a trusted, regulatory-compliant website that both the marketing and compliance teams endorsed, replacing an asset that had stopped serving the business.

GO Markets