Case Study: Clean Up Australia captures national litter data with Clean Up Cam by Conduct

Clean Up Australia empowers 1 million volunteers with Conduct

Clean Up Australia, a nonprofit organization mobilizing a million volunteers for litter collection, faced a significant challenge in gathering structured data from its events. Exhausted volunteers were reluctant to manually tally waste after clean-ups, causing a failure in data collection. The organization engaged Conduct to build a tool, Clean Up Cam, that could reliably capture this data without adding to the volunteers' workload.

Conduct designed Clean Up Cam as a browser-based app where volunteers photograph litter items as they collect them. The solution utilizes the Gemini 2.5 Flash AI model to accurately classify items from the photos. This approach enabled Clean Up Australia to capture structured, geolocated litter data from every participant for the first time. The data now feeds into national reports to drive policy and industry change, while also allowing Conduct's client to provide personalized summaries to volunteers.

Clean Up Australia