Case Study: Austrade simplifies its web ecosystem and audience navigation with Conduct

Austrade streamlines web ecosystem for diverse audiences with Conduct in 2 phases

Austrade, the Australian Trade and Investment Commission, faced the challenge of serving a highly complex and varied audience mix through a fragmented web presence with overlapping content across multiple sites. To address this, they partnered with Conduct to strategize a new information architecture and web ecosystem that could better guide users to the most relevant content and increase awareness of their extensive services.

Conduct defined a new information architecture and content structure through stakeholder interviews, user testing, and workshops. The solution included designing clear navigational pathways and an ecosystem approach where each site would have a distinct role for specific audiences. The outcomes provided Austrade with wireframes and a comprehensive recommendation report to shape their roadmap for progressively moving towards a multi-site offer, ultimately helping users find the most valuable resources.

Austrade (Australian Trade and Investment Commission)