Case Study: Assurant elevates trade-in platforms for JB Hi-Fi, The Good Guys and Harvey Norman with Conduct

Assurant improves trade-in UX and fraud prevention with Conduct

Assurant, a global risk management provider, engaged vendor Conduct to modernize the customer-facing trade-in platforms it provides for retailers JB Hi-Fi, The Good Guys, and Harvey Norman. The challenge was to redesign these experiences to better reflect each retailer's distinct brand identity, improve usability, and strengthen fraud prevention without compromising the user experience.

Working with Assurant's developers, Conduct rebuilt the frontend using Angular to create on-brand interfaces and integrated Stripe Identity for secure verification. The solution delivered by Conduct resulted in smoother, safer, and more brand-consistent trade-in platforms for all three retailers. This enhanced experience helps drive the circular economy by making device trade-ins easier and more secure, thereby reducing e-waste and extending the life of electronics.

Assurant