Case Study: Alannah & Madeline Foundation reimagines digital safety education for young learners with Conduct

Alannah & Madeline Foundation reaches 1,550 schools with Conduct

The Alannah & Madeline Foundation, a national not-for-profit, faced the challenge of extending its digital safety education to children aged four to nine, an age group for which structured, developmentally appropriate online resources were missing. They partnered with Conduct to reimagine their successful Digital Licence program for this younger audience, which required a solution that did not rely on individual screen-based learning.

Conduct led the technology design and build of the new eSmart Digital Licence, creating a print-first, teacher-led hybrid program built in Webflow. The solution included a custom integration to Microsoft Dynamics CRM to capture data without adding to teacher workload. The program achieved broad adoption, with impact numbers showing it reached 1,550 schools and 157,570 students, providing a scalable and equitable digital safety resource for Australian primary classrooms.

Alannah & Madeline Foundation