Case Study: Discount Dance Supply achieves higher marketing ROI by optimizing PPC spend with conDati Marketing Analytics

How Will Condati Improve My Marketing Performance

Discount Dance Supply faced the challenge of managing thousands of keywords and a complex PPC portfolio without clear, timely insight into which spend was driving revenue. They engaged conDati and its conDati Marketing Analytics solution to unify advertising and marketing data, replace manual spreadsheet reporting, and get real‑time forecasting and campaign visibility.

conDati blended Discount Dance Supply’s revenue, cost and conversion data into a single analytics asset, applied AI/ML forecasting, and delivered prebuilt dashboards, alerts and recommendations. conDati identified the 80/20 split in keyword performance, enabled consolidation and smarter allocation of PPC spend, and produced measurable improvements in marketing efficiency and results that the company reports as showing clear impact.

Discount Dance Supply

John Miller

Chief Technology Officer